3. TOUR DE FRANCE
Also the The yellow circle acting as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.
7. BASKIN ROBBINS
8. FORMULA 1
10. LONDON SYMPHONY ORCHESTRA
13. SONY ERICSSON
15. NORTHWEST AIRLINES
Sony Vaio, aka Visual Audio Intelligent Organize ,represents the integration of both analog and digital technologies in its products. The letters ‘va’ are made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.
20. PITTSBURGH ZOO
If you look in the negative space, you’ll see the profiles of both a gorilla and a lion facing each other. This helps to showcase the wildlife that can be seen at the zoo.
21. SUN MICROSYSTEMS
LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a smiling face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.
The ‘TIT’ in the tostitos is actually two people enjoying chips and salsa at a table, showing that the snack is fun and social.
Toblerone current logo features a mountain, symbolizing the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate and the fact that the chocolate is made in the ‘City of Bears’.
Another car company with a logo with a hidden meaning is Audi. The four rings represent the four companies that came together to create the original Audi, Auto Union.